For years (and still today) marketing is based on market research, asking consumer information directly with focus groups, interviews, questionnaires…

The method causes hundreds of bankruptcies and this is because:

“…half of the money I spend on advertising is wasted, and the trouble is I do not know what the half is…”
(John Wanamaker)

This question remained untouched until a few years ago…

Only by linking and measuring decision-making with the real anthropological and neurological dynamics from which they arise will be able to “calibrate” the strategy for success.

• The encounter creates sensations

• Sensations create emotions

• Emotions generate actions

Our Vision

Our Idea was born to help the company to define and successfully improve the strategies for success by defining it on the real human decision making processes and on its anthropological and neurological dynamics.

To do this, we have integrated the best professionals into multidisciplinary logic capable of guiding companies to new frontiers of competence.

Symbology

The symbol is an element of communication, which expresses content of ideal meaning of which it becomes the signifier.

Six Sigma

Lean Six Sigma is the optimization of enterprise knowledge in a methodological way.

Neuroeconomics

Neuroeconomics is an interdisciplinary research field that studies the neurophysiology of economic decisions through the integration of tools and methodologies from both neuroscience and the economy.

For more information, contact us at the following email address: damiano.donati@evolyou.it

EVOL is an INEMA SRL brand